More than media buying. A complete acquisition system.
Calibray manages customer acquisition across Google, Meta and Amazon while connecting campaigns to the landing experience, tracking and commercial numbers that actually matter.
One funnel. Every discipline accountable.
Media, storefront, creative and measurement each have a job at every stage — planned together so nothing falls between suppliers.
| DISCIPLINE | 01 →Awareness | 02 →Consideration | 03 →Conversion | 04 →Remarketing | 05 →Retention | 06 →Scale |
|---|---|---|---|---|---|---|
| Meta | Contributes | Contributes | Not primary | Contributes | Contributes | Contributes |
| Not primary | Contributes | Contributes | Contributes | Not primary | Contributes | |
| Amazon | Not primary | Contributes | Contributes | Not primary | Contributes | Contributes |
| Shopify | Not primary | Contributes | Contributes | Not primary | Contributes | Not primary |
| Tracking | Contributes | Contributes | Contributes | Contributes | Contributes | Contributes |
| Creative | Contributes | Contributes | Not primary | Contributes | Not primary | Not primary |
| CRO | Not primary | Not primary | Contributes | Not primary | Contributes | Not primary |
Meta Ads.
Creative-led customer acquisition designed around structured testing and continuous optimisation.
- Account audit01
- Campaign architecture02
- Prospecting03
- Remarketing04
- Audience strategy05
- Catalogue campaigns06
- Creative testing framework07
- Offer testing08
- Landing-page feedback09
- Tracking10
- Performance reporting11
Capture demand when intent is highest.
Google Ads across Search, Shopping and Performance Max — structured around margin, feed quality and landing-page alignment.
- Google Search01
- Google Shopping02
- Performance Max03
- Remarketing04
- Feed optimisation05
- Negative keyword strategy06
- Campaign restructuring07
- Conversion tracking08
- Landing page optimisation09
- Profitability analysis10
Amazon advertising built around marketplace economics.
Sponsored Ads managed against TACoS and profitability, not just ACoS.
- Sponsored Products01
- Sponsored Brands02
- Sponsored Display03
- Keyword research04
- Competitor targeting05
- Product targeting06
- Campaign structuring07
- Search-term analysis08
- Bid optimisation09
- Budget allocation10
- Profitability monitoring11
- Product-launch strategy12
Reporting without the theatre.
Every report exists to support a decision: what to scale, what to fix, what to stop. We focus on commercial numbers — and say plainly when the data isn’t good enough to trust yet.
- Revenue01
- Spend02
- CAC03
- ROAS04
- MER05
- Conversion rate06
- Average order value07
- New-customer acquisition08
- Amazon TACoS09
- Contribution & profitability10
Spend should follow the numbers, not habit.
Advertising questions, answered.
Still weighing it up? A Growth Review is the quickest way to get specific answers for your business.
We lead creative strategy and testing frameworks, and work with your in-house team or ours to produce assets.
You do. Every ad account, pixel and data source remains in your business’s name.
Against commercial numbers — revenue, CAC, MER and contribution where data allows — not just platform-reported ROAS.
No. We commit to rigorous testing, transparent reporting and clear recommendations; outcomes depend on many factors including product, pricing and investment.
Find out where your ad spend is leaking.
We’ll review account structure, tracking and landing experience across Meta, Google and Amazon.