Shopify stores built around the customer journey — not the theme.
Calibray designs and develops Shopify experiences for ambitious brands that want stronger conversion, cleaner technology and a platform capable of supporting growth.
More traffic won’t fix a weak buying experience.
If the store can’t convert, every pound of advertising works harder than it should. These are the issues we see most often in growing Shopify businesses.
- 01Poor mobile UX
- 02Slow pages
- 03Confusing navigation
- 04Weak product pages
- 05Low trust
- 06Checkout friction
- 07Outdated design
- 08Unreliable integrations
- 09Inaccessible tracking
- 10Developers who don’t understand commercial objectives
Everything the storefront needs to earn its traffic.
- S.1
Shopify Builds
New Shopify stores designed and built from the ground up.
- S.2
Shopify Redesigns
Rebuilding existing stores around stronger UX and conversion.
- S.3
Shopify Plus
Scalable development for larger commerce operations.
- S.4
CRO
Conversion-focused improvements using behavioural and performance data.
- S.5
Landing Pages
Campaign-specific Shopify landing experiences.
- S.6
Technical Development
Custom sections, APIs and integrations.
- S.7
Performance
Speed, Core Web Vitals and technical quality.
- S.8
Tracking
GA4, Meta, Google Ads and conversion-event implementation.
Planning a rebuild or redesign? Start with what the data says.
Nine stages. One accountable team.
- 01Discovery
- 02UX & Customer Journey
- 03UI Design
- 04Development
- 05Integrations
- 06Tracking
- 07QA
- 08Launch
- 09Optimisation
Evidence, not adjectives.
A fast-growing Amazon channel run in-house by one person, with ad spend climbing and margin quietly disappearing.
- AMAZON MANAGEMENT
- AMAZON ADS
- GOOGLE ADS
Shopify questions, answered.
Still weighing it up? A Growth Review is the quickest way to get specific answers for your business.
Yes. We design and develop for both Shopify and Shopify Plus, including checkout extensibility, B2B and multi-market set-ups.
Yes. Migrations include product, customer and order data, URL redirects to protect SEO, and tracking re-implementation.
Yes. We build with flexible sections so your team can create pages and campaigns without a developer.
Yes. Many partners keep us on for continuous CRO, feature development and campaign landing pages after launch.
Your Shopify store should make more of the traffic you’re already paying for.
Request a Shopify Growth Review and we’ll show you where the buying experience is losing customers.